Marketing Magazine #1

The first issue of Growthfyi's Marketing Magazine + Many great content & awesome marketing case studies

It’s been a month since you all subscribed to Growthfyi’s Marketing Magazine, but I’ve been a lazy ass in sending my first mail.

Well, the wait is over now, and I promise that I’ll deliver one insightful email. Let’s start.

One Great #MarketingTweet

Below is a tweet by Harry from Marketing Examples, where he explains (with demonstration) how you can level up your copy by using simplified words/phrases.

Marketing Examples @GoodMarketingHQ

The most useful copywriting technique you've never heard of? Metonymy — Where a shorthand term stands in for the literal term. Punchy, surprising, colourful.

One bonus tweet: A tweet showing how McDonald’s used their logo to do a creative Woman’s Day campaign.

geets to study/relax to @ElSangito

the burger king 'women belong in the kitchen' thing was pretty bad and the oreo 'trans people exist' thing was super dumb to me but nothing beats in 2019 when mcdonalds flipped the golden arches to be a W, for women

One Great #MarketingCaseStudy

Did you know how Zapier is getting killer SEO performance with ease?

They have been doing this for years by targeting the right keywords (like “how to connect A with B”) with help of technical SEO and building a great internal linking.

Let’s understand this with an example:

You search for How to connect Google Sheets with Gmail.

You’ll see Zapier there as they have built a specific page for that and as you need a service like this, you are their perfect customer.

See this below video

One Great #MarketingContent

SEO Analytics: The Simple Step-By-Step Guide

A quality content written by the team @ Ahrefs which talks about:

1. What is SEO analytics

2. Why is it important

3. And how to get started with it

It’s basically a short guide on how to use tools like Google Search Console, Analytics and Ahrefs to empower your SEO. Using this you can understand what’s your competitor is doing, how you can get more organic visits, grow your backlink and much more.

Do give it a read if you are interested in using data to get better at SEO.

Conclusion

I hope you guys have enjoyed this week’s issue. See you next week ✌🏻.

If you have any doubts or feedback, then feel free to reply to this mail, I’ll love to read those. Moreover, if you find this helpful, then do share it with your friends.